Class War 2014: The Rich Kids of Snapchat

Bullingdon : The earlier generation before Rich Kids on Snapshot

Bullingdon : The earlier generation before Rich Kids of Snapshot

If ever David Cameron’s claim that we are all in it together needed to be proved false, look at a site on Facebook called the Rich Kids of Snapchat.

Set up by a 17 year old British public schoolboy and liked by 244,000 people this site celebrates the life style of the super rich public schoolboys – the new generation expecting to run Britain in a decade or so.

Far from having any concern for the rest of us, this ” fun ” site worships money, fast cars, Gucci, luxury yachts and private jets,champagne and has an unhealthy interest in guns.

It is virtually the calling card of the new ” Bullingdon Club ” and the kids know they are the new ” boss class ” – the future generation of Tory Cabinet ministers, entrepreneurs and flashy businessmen and bankers. And some will have the vote in next year’s election,

Among the fun pictures are kids using £50 notes as toilet paper, £20 notes for tablecloths, handling guns to protect their estates from the ” peasants”, and commuting from home to public school by private helicopters or showing they have a £10m private bank account at Coutts.

Not surprisingly this has produced a reaction across the net with people calling for the site to be taken down, and a spate of hostile comments – sometimes producing ripostes like warning people to shut up as they will be their boss in future life.

More seriously as the Inforrm blog reveals  these antics have posed problems for the more mature seriously rich parents who wish to hide their opulent life styles from the rest of us and pretend “we are all in it together”.

As the Inforrm blog says : ” The consequences could be very serious for those wealthy teens, and their families, where potentially inflammatory images appear which include identifying information such as faces, car registrations and locations.

One 19 year old, who frequently posted about his lavish lifestyle and who was featured on Tumblr site “Rich Kids on Instagram”, has already run into trouble, having had several luxury cars from his father’s rental business subsequently set alight by vandals, causing over £500,000 worth of damage to his father’s business.

Another featured ‘rich kid’ was Alexa Dell, daughter of Dell Inc. CEO Michael Dell, who posted an image of her brother tucking into a feast onboard a private jet, bound for Fiji. She also used her Twitter account to regularly post details of her location, complete with GPS location tagging- somewhat undermining the annual US$2.7 million her father reportedly spends on family security.  Upon discovering this, Alexa’s account was removed and her image has been taken down.”

The blog rightly points out that in an era of unemployment and  poverty where ceo’s have made people redundant  this  can be inflammatory.

It rightly adds:” a teen bragging about the lavish lifestyle of his or her CEO parent who has recently made redundancies or been the recipient of a sizeable bonus can easily catch the eye of a journalist on the hunt for a story – as can any images posted by a naive child who has a parent in the public eye. ”

But to me the whole site seems symptomatic of a yawning divide opening up in the UK and the last thing I would want to see is it taken down. Such antics provide the perfect foil to attack the wealthy Lynton Crosby and the image he wants the Tories to present to the electorate of the ruling class in the next election. Spoilt brats revealing themselves for what they really are!

Meanwhile in true entrepreneurial fashion the site is up for sale by its 17 year old owner. He has been offered $150,000 by an American but might let it go for a mere $40,000 to a Brit with spare cash from his pocket money.












19 thoughts on “Class War 2014: The Rich Kids of Snapchat

  1. Having seen the Inforrm blog about this site, I didn’t realise that the Facebook site was of UK origin or had UK contributions, as Inforrm didn’t mention those facts and wrote about the American young rich (so I passed on the chance to look at it).

    It’s not that surprising that these sites appear – the attitudes and cultures they represent have always been around – the creators and contributors are merely adapting to the latest means of communicating those attitudes and cultures.

    What is different now is that modern communications mediums mean that whilst these people are celebrating their ways of life, others who take a different view of them can research, investigate, and analyse them and broadcast the results to the world – and because of the nature of modern media, that means the reporting will be permanently kept in one or more places, hard copy or electronically (and those others can potentially be numbered in their millions).

    What you said here a while back about the end of privacy is very relevant but you didn’t point out that a lot of the lack of privacy (often quite startling) in evidence on the internet is due to the individual or collective body either choosing to disregard such things or not being aware what is being revealed about them on the *World Wide Web* (as I keep pointing out to people: “There’s a clue in the name…”).

    Meanwhile, expect a rise in internet security firms offering advice – at a premium price – to the world-wide (sic) wealthy on managing social media – and how to avoid offspring embarrassing them and bring unwanted attention to their families from the world’s plebs.


  2. Very interesting. You can see why we need a revolution. Perhaps if they had paid just their fair share of the tax burden all these years; they would only have had a little less, but it would have made a world of difference to the 99% – no “austerity” for a start – perhaps even a decent, living wage. Not much to ask, is it? Maybe we should just stop paying our tax too. Sure worked for them.


  3. and they will don’t you understand. They are being trained to do the job and we need those who are trained, except the picture should have been of young woman, that is where the revolution must of significance and men who care and understand this will also know the implication


  4. I checked outout the fb page, and tbh, I dont really care. I mean, yeah, they’re acting like spoiled teens (because they are), and yeah, they’re rich, and I’m poor. But, I was poor yesterday and I’ll be poor tomorrow, hating them for their wealth won’t change that and will probably just make me depressed. Leave them to it I say.


  5. To be honest, I find the whole thing quite boring. If, and it’s a big “IF”, these pics have been posted by somebody rich, or someone who is pretending to be rich, or even someone who is just having a laugh and getting people to get angry to those who are rich, then you have to feel sorry for them/him/her.
    If you are offered $150,000 then any rich person would take it – they can’t help themselves, it’s all a part of their lives – to make as much money as they can.
    I think it’s a wind up.


  6. Reblogged this on stewilko's Blog and commented:
    Frightening, a country we have become. Super rich kids, with I suppose even richer parents. The items they own and worship is disturbing, and disgusting. I feel disgusted with this country sometimes. Not with Britain its self, which I love. It is what we are becoming politically, although some would argue it as always been this way. A divisional country, with monarchy at the top. Where see the top 1‰ having all the wealth. Where we witness the gap between the richest and poor growing ever more wider. A country constantly blaming the poor for the misgivings and mistakes of all. Constantly holding back what money there is. So the rich become richer when the poor, inclusive of children stay and further their misery. What a country or world it would be if we could all be equal. I can’t imagine the wealthiest would manage without their money


  7. Reblogged this on Britain Isn't Eating and commented:
    Think the Bullingdon Tories have it good, check out these rich teens and relish the fact that in a few years time they’re gonna be the new breed of the “Establishment”. God fucking help us!


  8. Reblogged this on Beastrabban’s Weblog and commented:
    David Hencke describes the antics and very obvious contempt for the hoi polloi of the ‘jeunesse doree’ on Snapchat. This is a social media site for the spoiled children of the super-rich. Amongst the jolly japes which will really raise your blood pressure are the descriptions of them using £50 and £20 notes as toilet paper, and waving around the guns they intend to use to protect their estates from the ‘peasants’. That’s you and me. As David Hencke points out, this gives the lie to the Tory claim that we’re all in it together.


  9. Pingback: Starvation versus opulence | Hello from Raging Crip

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